1、 The theme of the website is not clear

所謂網(wǎng)站的主題實際上就是網(wǎng)站的中心，網(wǎng)站的目的，網(wǎng)站制作中的所有工作都必須圍繞該主題進行展開，以確保網(wǎng)站的主題清晰突出。如果主題不明確，即使用戶來到網(wǎng)站，也不知所以然，自然也就無法吸引用戶購買了。

The so-called theme of the website is actually the center of the website, the purpose of the website, and all work in the website production must be carried out around the theme, so as to ensure that the theme of the website is clear and prominent. If the theme is not clear, even if users come to the website, they will not be able to attract users to buy.

二、網(wǎng)站太過于花哨

2、 The website is too flashy

適當?shù)狞c綴確實可以大大增強網(wǎng)站的美感，從而使用戶更喜歡這個網(wǎng)站。然而，如果修飾過度，網(wǎng)站將變得華而不實。就會漸漸遠離企業(yè)原本要實現(xiàn)的目的，而用戶看了以后，反而會覺得這個網(wǎng)站是虛假的，可信度非常低，看完便關(guān)閉了事。此外，過于花哨的網(wǎng)站也會影響到加載速度，導(dǎo)致打開速度緩慢，從而導(dǎo)致用戶從網(wǎng)站流失掉，企業(yè)終也是得不償失。

Appropriate embellishment can really greatly enhance the beauty of the site, so that users prefer this site. However, if the decoration is excessive, the website will become flashy. It will gradually get away from the original goal of the enterprise, and users will feel that the website is false and has very low credibility after reading it, and then close it. In addition, too fancy website will also affect the loading speed, resulting in slow opening speed, resulting in the loss of users from the site, the enterprise is ultimately not worth the loss.

三、網(wǎng)站沒有做維護

3、 The website is not maintained

要想網(wǎng)站終發(fā)揮出真正的功效，出去前期建站工作優(yōu)質(zhì)之外，還需網(wǎng)站上線之后，企業(yè)的堅持維護。目的主要有兩個，一是使網(wǎng)站充滿活躍，通過內(nèi)容的更新，讓用戶有更多的信息可以獲取，同時對于優(yōu)化也有很大幫助。二是確保網(wǎng)站的安全及穩(wěn)定，在網(wǎng)站運行中，難免會出現(xiàn)問題，那么企業(yè)需在時間就發(fā)現(xiàn)并解決掉，保證用戶能夠正常訪問，這樣才能減少企業(yè)的損失，網(wǎng)站也才能更被用戶信任。

If you want the website to play a real role in the end, in addition to the high quality of the early station building work, you also need to adhere to the maintenance of the enterprise after the website is online. There are two main purposes, one is to make the website full of activity, through the update of content, so that users have more information to get, and it is also very helpful for optimization. The second is to ensure the safety and stability of the website. In the operation of the website, there will inevitably be problems, so the enterprise needs to find and solve them at the first time to ensure that users can visit them normally, so as to reduce the loss of the enterprise and make the website more trusted by users.

四、網(wǎng)站與營銷脫離

4、 Separation of website and marketing

許多企業(yè)認為自己花大代價制作了營銷型網(wǎng)站，就可以自己去營銷了，于是企業(yè)也就不管不顧了，后什么效果都沒有，這樣的情況比比皆是。企業(yè)要知道的是，即便是再高端，再優(yōu)秀的網(wǎng)站，也只是工具，要想這個工具能夠?qū)崿F(xiàn)企業(yè)的目的，那么就需要有人去用它，如果把它放在那里不用，那么他也就會一直在那里沉睡。而這個用就是營銷、推廣，堅持營銷推廣，讓網(wǎng)站被廣大用戶知曉，這樣才能產(chǎn)生更好的效果。

Many enterprises think that they spend a lot of money to make a marketing website, and then they can do their own marketing, so the enterprises ignore it, and in the end, there is no effect, which is everywhere. What enterprises need to know is that no matter how high-end or excellent the website is, it is only a tool. If this tool can achieve the purpose of the enterprise, then someone needs to use it. If it is not used there, then it will always sleep there. And this use is marketing, promotion, adhere to marketing promotion, let the website be known by the majority of users, so as to produce better results.

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