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設(shè)計企業(yè)官網(wǎng)如何更正規(guī)更有“魅力”?

來源:http://mails.szecar.cn/ 發(fā)布時間:2023-02-24

調(diào)整產(chǎn)品戰(zhàn)略需要優(yōu)化官網(wǎng),初始印象不好,即使產(chǎn)品使用方便,也不能吸引用戶。因此,如何設(shè)計官方網(wǎng)站是所有產(chǎn)品工作前的重要任務(wù)。特別是在企業(yè)官方網(wǎng)站上,在用戶瀏覽過程中,要傳達一種清晰的信息和清晰的用戶體驗路徑的感覺。
Adjusting the product strategy needs to optimize the official website. The initial impression is not good. Even if the product is convenient to use, it cannot attract users. Therefore, how to design the official website is an important task before all products work. Especially on the official website of the enterprise, in the process of user browsing, it is necessary to convey a clear information and a clear sense of user experience path.
濟南做網(wǎng)站公司認為,在設(shè)計中,明確官方網(wǎng)站的目的是排水,為產(chǎn)品帶來轉(zhuǎn)型。根據(jù)目的,明確網(wǎng)站的目標(biāo)用戶是誰,用戶想從網(wǎng)站上獲取什么信息來解決他們目前的痛點。根據(jù)用戶、需求、場景三個元素作為設(shè)計原則,然后考慮內(nèi)容的呈現(xiàn)。
Jinan website company believes that in the design, it is clear that the purpose of the official website is to drain water and bring transformation to the product. According to the purpose, it is clear who the target users of the website are and what information users want to obtain from the website to solve their current pain points. According to the three elements of users, needs and scenarios as the design principles, and then consider the presentation of content.
主要核心內(nèi)容包括:
The main core contents include:
1.行業(yè)痛點和用戶痛點:抓住用戶的心理,讓用戶有我理解你的情緒。
1. Industry pain points and user pain points: grasp the user's psychology and let the user have me to understand your emotions.
2.產(chǎn)品核心功能介紹:以圖形/視頻的形式,讓用戶快速知道產(chǎn)品提供的功能是否滿足需求。
2. Introduction to the core functions of the product: in the form of graphics/video, users can quickly know whether the functions provided by the product meet the requirements.
3.產(chǎn)品優(yōu)勢:與傳統(tǒng)產(chǎn)品相比,可以形成對比差異,告訴用戶為什么選擇我們。
3. Product advantages: compared with traditional products, it can form a comparative difference and tell users why they choose us.
濟南做網(wǎng)站
4.產(chǎn)品為相關(guān)行業(yè)提供解決方案:描述行業(yè)應(yīng)用場景的解決方案可以讓用戶快速進入自己的角色,進一步明確產(chǎn)品提供的服務(wù)。
4. The product provides solutions for relevant industries: solutions describing industry application scenarios can help users quickly enter their roles and further clarify the services provided by the product.
5、產(chǎn)品價格:企業(yè)級產(chǎn)品一般都是收費形式,價格清晰,讓用戶快速衡量自己需要付出的成本。
5. Product price: Enterprise-level products are generally in the form of charges, with clear prices, allowing users to quickly measure the costs they need to pay.
6.產(chǎn)品下載(客戶端產(chǎn)品):有PC客戶端,iOS安卓端,安卓端,iPad給出不同端產(chǎn)品的下載按鈕。
6. Product download (client product): There are PC client, iOS Android terminal, Android terminal, and iPad to provide download buttons for different end products.
7.公司與知名客戶合作,用戶評估:通過真實的案例說明,信任認可產(chǎn)品,消除用戶對不信任的疑慮。
7. The company cooperates with well-known customers, and user evaluation: trust and approve products through real cases, and eliminate users' doubts about mistrust.
8.公司通過的相關(guān)資質(zhì)認證:資格認證已得到相關(guān)機構(gòu)的認可,在客觀條件下也可以降低用戶的不信任。
8. Relevant qualification certification passed by the company: the qualification certification has been recognized by relevant institutions, which can also reduce users' distrust under objective conditions.
9、幫助中心及時更新幫助文檔,幫助用戶使用產(chǎn)品,回答問題。
9. Help Center timely updates help documents, helps users use products and answer questions.
10、注冊登錄這是常見的功能,要注意網(wǎng)站的頁面、模塊,要有意識地嵌入功能,引導(dǎo)用戶點擊注冊、登錄。
10. Registration and login is a common function. Pay attention to the pages and modules of the website, and consciously embed the function to guide users to click registration and login.
當(dāng)然,官方網(wǎng)站也應(yīng)該考慮其他相關(guān)方的需求,如銷售和運營。銷售需要在官方網(wǎng)站上添加哪些模塊,突出哪些信息以獲取客戶,運營需要強調(diào)哪些關(guān)鍵詞容易排水,包括支持后續(xù)運營數(shù)據(jù)。適當(dāng)調(diào)整官方網(wǎng)站是正常的。對此您有相關(guān)的需求就來我們網(wǎng)站http://mails.szecar.cn咨詢吧!
Of course, the official website should also consider the needs of other interested parties, such as sales and operation. What modules need to be added to the official website for sales, what information needs to be highlighted to obtain customers, and what keywords need to be emphasized for operation to facilitate drainage, including supporting subsequent operation data. It is normal to properly adjust the official website. Come to our website if you have relevant requirements http://mails.szecar.cn Ask!
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