實際上不少建站公司只能簡單的套模板或者復(fù)制網(wǎng)站，并沒有針對企業(yè)需求進(jìn)行營銷策劃，網(wǎng)站定位不清楚，這也是很多企業(yè)網(wǎng)站上線之后，轉(zhuǎn)化率差的主要原因之一。下面濟(jì)南網(wǎng)站建設(shè)公司小編就與大家具體聊聊這網(wǎng)站定位在企業(yè)整個網(wǎng)絡(luò)營銷的重要性。

In fact, many website building companies can only simply set templates or copy websites, and do not carry out marketing planning based on enterprise needs. The positioning of the website is unclear, which is one of the main reasons for the poor conversion rate of many enterprise websites after they go online. Below, the editor of Jinan Website Construction Company will talk specifically with you about the importance of positioning this website in the entire network marketing of the enterprise.

一、目標(biāo)客戶定位

1、 Target customer positioning

要明白網(wǎng)站是做給誰看，為哪類客戶群體服務(wù)，目標(biāo)人群是企業(yè)盈利點。網(wǎng)站服務(wù)的群體是網(wǎng)站定位的前提，這樣做出的網(wǎng)站才有價值，能夠吸引目標(biāo)用戶，后期的網(wǎng)站建設(shè)的一切都是要以精準(zhǔn)客戶開展，這樣后期的轉(zhuǎn)化才高。

It is important to understand who the website is intended for, and what type of customer group it serves. The target audience is the profit point of the enterprise. The group of website services is the premise of website positioning. Only in this way can the website be valuable and attract target users. Everything in the later stage of website construction should be carried out with accurate customers, so that the transformation in the later stage is high.

二、盈利模式定位

2、 Profit model positioning

每個企業(yè)都有自己的一個成熟的盈利模式，要明白企業(yè)做這個網(wǎng)站依靠什么方式盈利。網(wǎng)站如果定位不清楚，就會造成精準(zhǔn)客戶流失，好比說餐館這塊，你如果就以餐館名義存在，用戶不知道你到底是啥餐館，基本都不會去，如果定位是湘菜館，那直接吸引吃湘菜的客戶群體，這就是非常精準(zhǔn)客戶。

Every enterprise has its own mature profit model, and it is necessary to understand how the enterprise relies on to make profits through this website. If the positioning of the website is not clear, it will lead to the loss of accurate customers. For example, in the restaurant sector, if you exist in the name of a restaurant, and users do not know what exactly you are, they will not go to it. If the positioning is for a Hunan restaurant, it will directly attract customers who eat Hunan cuisine, which is very accurate customers.

三、核心產(chǎn)品定位

3、 Core product positioning

用戶進(jìn)入網(wǎng)站終目的就是購買產(chǎn)品或者服務(wù)，有時候，用戶說的往往只是一個產(chǎn)品的名稱，或者是產(chǎn)品的某一個特點，但需求可能不是這樣。針對核心產(chǎn)品定位，并進(jìn)行按市場需求劃分，分析好產(chǎn)品的優(yōu)勢，突顯產(chǎn)品核心賣點，打造差異化營銷，這樣才能更好的抓住自己的用戶。

The ultimate goal of users entering a website is to purchase products or services. Sometimes, what users say is often just the name of a product or a specific feature of the product, but the requirements may not be the same. Aiming at the positioning of core products and dividing them by market demand, analyzing the advantages of the products, highlighting the core selling points of the products, and creating differentiated marketing, in order to better capture their own users.

四、網(wǎng)絡(luò)推廣定位

4、 Network promotion positioning

在國內(nèi)許多企業(yè)網(wǎng)絡(luò)營銷效果不好，就是找不到適合自己的推廣方式，沒有選對銷售平臺，在推廣方面顯得非常的盲目。企業(yè)要想推廣有價值，必須學(xué)會定位，選擇精準(zhǔn)的平臺，適合的企業(yè)自己推廣方式，切勿盲目跟風(fēng)，以免推廣價值大打折扣。

In many domestic enterprises, the effectiveness of online marketing is not good, that is, they cannot find a suitable promotion method for themselves, and do not choose the right sales platform, which makes them very blind in terms of promotion. If an enterprise wants to promote valuable products, it must learn to position itself, choose accurate platforms, and choose the appropriate promotion methods for the enterprise itself. Do not blindly follow the trend to avoid greatly reducing the promotion value.

既然想做好企業(yè)網(wǎng)絡(luò)營銷，一定要重視網(wǎng)站的定位，明白企業(yè)目標(biāo)用戶，及目標(biāo)的用戶需求，一切以用戶為中心，解決用戶需求，這樣的網(wǎng)站才能吸引用戶，呆更長時間，能夠更好的轉(zhuǎn)化客戶，當(dāng)然網(wǎng)站定位遠(yuǎn)不止這4點，您對此有怎樣的需求就來我們網(wǎng)站http://mails.szecar.cn了解吧！

Since you want to do a good job in enterprise online marketing, you must attach importance to the positioning of the website, understand the target users of the enterprise, and the user needs of the target users. Everything is user centered, and address user needs. Only such a website can attract users, stay longer, and better transform customers. Of course, the positioning of the website is far more than these four points. If you have any needs for this, please come to our website http://mails.szecar.cn Understand!