字體和字形。字體主要指的是由于某種字的樣式，如黑體字、宋體字，而字形指的是這樣一個(gè)標(biāo)準(zhǔn)字體的形狀發(fā)生變化，例如加粗、斜體等。 易讀。一段文字系統(tǒng)是否比較容易產(chǎn)生閱讀，就是易讀性。一段文字的易讀性與字間距、行間距、字體大小、背景色、字體顏色，都存在差異較大的關(guān)系。 襯線和無(wú)襯線。襯線字體一般包括小的裝飾線或在字母筆畫的末端的“尾巴”，無(wú)襯線字體通常是由更簡(jiǎn)潔的線條部分組成，字母的頂端的人沒(méi)有得到任何修飾。

Fonts and glyphs. Font mainly refers to the style of certain characters, such as bold and Song typeface, and font refers to the change of the shape of such a standard font, such as bold, italic, etc. readable. Whether a text system is easy to read is readability. The legibility of a text has a great difference with word spacing, line spacing, font size, background color and font color. Serif and sans serif. Serif fonts generally include small decorative lines or "tails" at the end of letter strokes. Sans serif fonts are usually composed of simpler line parts, and the people at the top of letters are not decorated.

層次感。層次感在排版中是必不可少的。它可以用來(lái)區(qū)分各種不同的內(nèi)容，幫助兒童讀者立即開始理解到了哪些會(huì)計(jì)信息是重要的。層次理論結(jié)構(gòu)模型可以根據(jù)使用價(jià)值大小(大或小)、寬度(厚或薄)和元素的位置來(lái)實(shí)現(xiàn)。

Sense of level. A sense of hierarchy is essential in typesetting. It can be used to distinguish different contents and help children readers immediately begin to understand which accounting information is the most important. The hierarchical structure model can be realized according to the use value (large or small), width (thick or thin) and the position of elements.

一，找到與戰(zhàn)略匹配的字體。不管結(jié)果是什么，找一種能表達(dá)你獨(dú)特個(gè)性的字體。為了為你的網(wǎng)站成為好的字體，收集國(guó)內(nèi)一些你覺得非常合適的字體，然后在你更好地了解你需要的字體之后逐漸縮小字體范圍。

1、 Find the font that matches the brand strategy. Whatever the outcome, find a font that expresses your unique personality. In order to become the best font for your website, first collect some fonts you think are very suitable in China, and then gradually narrow the font range after you better understand the fonts you need.

二，保證字體的一致性。 當(dāng)你認(rèn)為可以在同一個(gè)網(wǎng)站上合并兩到三種字體時(shí)，在相同的上下文中已經(jīng)使用功能相同的字體。例如，如果不是一個(gè)整體頁(yè)面的標(biāo)題是宋體的粗體寫的，那么如何確保我國(guó)其他活動(dòng)標(biāo)題也是人類一樣的。

2、 Ensure font consistency. When you think you can merge two or three fonts on the same website, fonts with the same function have been used in the same context. For example, if the title of a whole page is not written in bold in Song typeface, how to ensure that the titles of other activities in China are the same as human beings.

三，使其易讀。 政府網(wǎng)站建設(shè)時(shí)選擇的字體，在各類生產(chǎn)設(shè)備中都是十分容易導(dǎo)致閱讀的。例如，如果你選擇的字體在PC機(jī)上是容易掌握閱讀，也要努力確保其在手機(jī)上也容易因?yàn)殚喿x。

3、 Make it easy to read. The font selected in the construction of government websites is very easy to read in all kinds of production equipment. For example, if the font you choose is easy to read on a PC, try to make sure it is also easy to read on a mobile phone.

四，字體限制在兩三種之內(nèi)。

4、 Fonts are limited to two or three.

一個(gè)由多種字體組成的網(wǎng)站建設(shè)可能會(huì)因此顯得較為混亂和不連貫。相反，選擇不超過(guò)兩到三種字體，并在每一頁(yè)中始終堅(jiān)持使用并且它們。

The construction of a website composed of multiple fonts may appear chaotic and incoherent. Instead, choose no more than two or three fonts and stick to them on every page.

五，學(xué)會(huì)獨(dú)立進(jìn)行合理搭配。 在為你的網(wǎng)站尋找達(dá)到佳的字體搭配時(shí)，把你的自身身份利益放在你決策的重要位置。記住標(biāo)題用什么字體，長(zhǎng)文本用什么字體。后者應(yīng)該是特別干凈和容易培養(yǎng)閱讀，選擇其中一個(gè)動(dòng)態(tài)字體真正地表達(dá)你的。

5、 Learn to mix reasonably independently. When looking for the best font matching for your website, put your brand's own identity and interests at the top of your decision. Remember what font to use for headings and long text. The latter should be particularly clean and easy to cultivate reading, choose one of the dynamic fonts to really express your brand.

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