1、 Market analysis before website construction

1、相關(guān)行業(yè)的市場(chǎng)是怎樣的,市場(chǎng)有什么樣的特點(diǎn)，是否能夠在互聯(lián)網(wǎng)上開展公司業(yè)務(wù)。

1. What is the market of relevant industries, what are the characteristics of the market, and whether the company can carry out business on the Internet.

2、市場(chǎng)主要競爭者分析，競爭對(duì)手上網(wǎng)情況及其網(wǎng)站規(guī)劃、功能作用。

2. Analysis of major competitors in the market, competitors' Internet access, website planning and function.

3、公司自身?xiàng)l件分析、公司概況、市場(chǎng)優(yōu)勢(shì)，可以利用網(wǎng)站提升哪些競爭力，建設(shè)網(wǎng)站的能力（費(fèi)用、技術(shù)、人力等）。

3. Analysis of the company's own conditions, company profile and market advantages, what competitiveness can be improved by using the website, and the ability to build the website (cost, technology, manpower, etc.).

二、建設(shè)網(wǎng)站目的及功能定位

2、 Purpose and function orientation of website construction

1、為什么要建立網(wǎng)站，是為了宣傳產(chǎn)品，進(jìn)行電子商務(wù)，還是建立行業(yè)性網(wǎng)站？是企業(yè)的需要還是市場(chǎng)開拓的延伸？

1. Why should we establish a website to promote products, conduct e-commerce, or establish an industrial website? Is it the need of enterprises or the extension of market development?

2、整合公司資源，確定網(wǎng)站功能。根據(jù)公司的需要和計(jì)劃，確定網(wǎng)站的功能：產(chǎn)品宣傳型、網(wǎng)上營銷型、客戶服務(wù)型、電子商務(wù)型等。

2. Integrate company resources and determine website functions. According to the needs and plans of the company, determine the functions of the website: product publicity, online marketing, customer service, e-commerce, etc.

3、根據(jù)網(wǎng)站功能，確定網(wǎng)站應(yīng)達(dá)到的目的作用。

3. Determine the purpose and function of the website according to the website function.

4、企業(yè)內(nèi)部網(wǎng)（Intranet)的建設(shè)情況和網(wǎng)站的可擴(kuò)展性。

4. The construction of Intranet and the scalability of the website.

三、網(wǎng)站技術(shù)解決方案

3、 Website technology solutions

根據(jù)網(wǎng)站的功能確定網(wǎng)站技術(shù)解決方案。

Determine the website technical solutions according to the functions of the website.

1、采用自建服務(wù)器，還是租用虛擬主機(jī)。

1. Use self built server or rent virtual host.

2、選擇*作系統(tǒng)，用unix,Linux還是Window2000/NT分析投入成本、功能、開發(fā)、穩(wěn)定性和安全性等。

2. Choose * as the system and analyze the input cost, function, development, stability and security with UNIX, Linux or window2000 / NT.

3、采用系統(tǒng)性的解決方案（如：IBM,HP）等公司提供的企業(yè)上網(wǎng)方案、電子商務(wù)解決方案？還是自己開發(fā)。

3. Do you use systematic solutions (such as IBM, HP) and other enterprise Internet access solutions and e-commerce solutions provided by companies, or do you develop them yourself.

4、網(wǎng)站安全性措施，防黑、防病毒方案。

4. Website security measures, anti black and anti-virus programs.

5、相關(guān)程序開發(fā)。如網(wǎng)頁程序ASP、PHP、.NET、JSP、CGI、coldfusion和數(shù)據(jù)庫程序等。

5. Related program development, such as web program ASP, PHP,. Net, JSP, CGI, ColdFusion and database program, etc.

四、網(wǎng)站內(nèi)容規(guī)劃

4、 Website content planning

1、根據(jù)網(wǎng)站的目的和功能規(guī)劃網(wǎng)站內(nèi)容，一般企業(yè)網(wǎng)站應(yīng)包括：公司簡介、產(chǎn)品介紹、服務(wù)內(nèi)容、價(jià)格信息、聯(lián)系方式、網(wǎng)上定單等基本內(nèi)容。

1. The content of the website is planned according to the purpose and function of the website. The general enterprise website should include: company profile, product introduction, service content, price information, contact information, online order and other basic contents.

2、電子商務(wù)類網(wǎng)站要提供會(huì)員注冊(cè)、詳細(xì)的商品服務(wù)信息、信息搜索查詢、定單確認(rèn)、付款、個(gè)人信息保密措施、相關(guān)幫助等。

2. E-commerce websites should provide member registration, detailed commodity and service information, information search and query, order confirmation, payment, personal information confidentiality measures, relevant help, etc.

3、如果網(wǎng)站欄目比較多，則考慮采用網(wǎng)站編程專人負(fù)責(zé)相關(guān)內(nèi)容。 注意：網(wǎng)站內(nèi)容是網(wǎng)站吸引瀏覽者重要的因素，無內(nèi)容或不實(shí)用的信息不會(huì)吸引匆匆瀏覽的訪客?？墒孪葘?duì)人們希望閱讀的信息進(jìn)行調(diào)查，并在網(wǎng)站發(fā)布后調(diào)查人們對(duì)網(wǎng)站內(nèi)容的滿意度，以及時(shí)調(diào)整網(wǎng)站內(nèi)容。

3, if there are more columns on the website, consider using website programming to be responsible for related content. Note: website content is the most important factor for website to attract visitors. No content or impractical information will not attract visitors in a hurry. We can investigate the information people want to read in advance, and investigate the satisfaction of website content after the website is released. Adjust site content.

五、網(wǎng)頁設(shè)計(jì)

5、 Web Design

1、網(wǎng)頁設(shè)計(jì)美術(shù)設(shè)計(jì)要求，網(wǎng)頁美術(shù)設(shè)計(jì)一般要與企業(yè)整體形象一致，要符合CI規(guī)范。要注意網(wǎng)頁色彩、圖片的應(yīng)用及版面規(guī)劃，保持網(wǎng)頁的整體一致性。

1. According to the requirements of web design art design, web art design should generally be consistent with the overall image of the enterprise and comply with CI specifications. Pay attention to the application of web color, pictures and layout planning to maintain the overall consistency of web pages.

2、在新技術(shù)的采用上要考慮主要目標(biāo)訪問群體的分布地域、年齡階層、網(wǎng)絡(luò)速度、閱讀習(xí)慣等。

2. In the adoption of new technologies, the distribution region, age class, network speed and reading habits of the main target audience should be considered.

3、制定網(wǎng)頁改版計(jì)劃，如半年到一年時(shí)間進(jìn)行較大規(guī)模改版等。

3. Make web page revision plan, such as large-scale revision in half a year to one year.

六、網(wǎng)站維護(hù)

6、 Website maintenance

1、服務(wù)器及相關(guān)軟硬件的維護(hù)，對(duì)可能出現(xiàn)的問題進(jìn)行評(píng)估，制定響應(yīng)時(shí)間。

1. Maintain the server and related software and hardware, evaluate the possible problems and formulate the response time.

2、數(shù)據(jù)庫維護(hù)，有效地利用數(shù)據(jù)是網(wǎng)站維護(hù)的重要內(nèi)容，因此數(shù)據(jù)庫的維護(hù)要受到重視。

2. Database maintenance, effective use of data is an important content of website maintenance, so database maintenance should be paid attention to.

3、內(nèi)容的更新、調(diào)整等。

3. Content update, adjustment, etc.

4、制定相關(guān)網(wǎng)站維護(hù)的規(guī)定，將網(wǎng)站維護(hù)制度化、規(guī)范化。

4. Formulate relevant regulations on website maintenance and institutionalize and standardize website maintenance.

七、網(wǎng)站測(cè)試

7、 Website testing

網(wǎng)站發(fā)布前要進(jìn)行細(xì)致周密的測(cè)試，以保證正常瀏覽和使用。主要測(cè)試內(nèi)容：

The website shall be carefully tested before release to ensure normal browsing and use. The main test contents are as follows:

1、服務(wù)器穩(wěn)定性、安全性。

1. Server stability and security.

2、程序及數(shù)據(jù)庫測(cè)試。

2. Program and database testing.

3、網(wǎng)頁兼容性測(cè)試，如瀏覽器、顯示器。

3. Web page compatibility test, such as browser and display.

4、根據(jù)需要的其他測(cè)試。

4. Other tests as required.

八、網(wǎng)站發(fā)布與推廣

8、 Website publishing and promotion

1、網(wǎng)站測(cè)試后進(jìn)行發(fā)布的公關(guān)，廣告活動(dòng)。

1. Public relations and advertising activities after website testing.

2、搜索引掣登記等。

2. Search trigger registration, etc.

九、網(wǎng)站建設(shè)日程表

9、 Website construction schedule

各項(xiàng)規(guī)劃任務(wù)的開始完成時(shí)間，負(fù)責(zé)人等。

Start and completion time of various planning tasks, person in charge, etc.

十、費(fèi)用明細(xì)

10、 Expense details

各項(xiàng)事宜所需費(fèi)用清單。

List of expenses required for various matters.