Different types of websites have different jump out rates. Among all types of websites, the jump out rate of "novel" sites is often. After some surveys, the jump out rate of information content stations is generally in the middle of 40% - 60%, that of B2B / B2C / is about 20% - 40%, that of service related is about 10% - 30%, and that of simple landing page is often between 70% - 90%.

你的網(wǎng)站跳出率達標了嗎?固然只是一組簡單的數(shù)據(jù)，但是卻可能會觸及到十分多的SEO學問點，比方：用戶體驗、內(nèi)鏈部署、內(nèi)容質(zhì)量、頁面相關(guān)性等一系

Did your website jump out rate reach the standard? Although it is only a simple set of data, it may touch a lot of SEO knowledge points, such as user experience, internal chain deployment, content quality, page relevance and so on

不要存在信息狡詐

Don't have information cunning

要曉得，當用戶翻開你的網(wǎng)站的時分，是需求得到處理計劃的，假如頁面無法滿足用戶需求，那說個直接的例子。

You know, when users open your website, they need to get the processing plan. If the page can't meet the user's needs, say a direct example.

很多站點都喜歡做問答，但是卻“有問無答”，那么這樣的頁面就會被搜索引擎斷定為“信息狡詐”了。還有一些相似TAG的頁面，用戶經(jīng)過關(guān)鍵詞點進去了，也能夠看到相關(guān)文章，可是點擊進去后，仍舊是大量例如“宣紙什么牌子的好，什么牌子的宣紙”相似的發(fā)問的頁面，并沒有對應的“處理計劃”，一樣是屬于信息狡詐的，這樣的網(wǎng)站不在少數(shù)。

Many sites like to do Q & A, but "there are questions without answers", so such pages will be judged as "information cunning" by search engines. There are also some pages similar to tag. Users can also see relevant articles after clicking through keywords. However, after clicking in, there are still a large number of similar question pages, such as "what brand of rice paper is good and what brand of rice paper". There is no corresponding "processing plan", which is also information cunning. There are not a few such websites.

第二，內(nèi)鏈相關(guān)性

Second, inner chain correlation

很多網(wǎng)站建站并不思索內(nèi)鏈方面的部署，我們要著重說一下這一點。我們通常把搜索引擎比喻成蜘蛛，但是卻沒有思索到“蜘蛛網(wǎng)”的問題，一根絲成不了蜘蛛網(wǎng)，三五根絲同樣是無法變成蛛網(wǎng)的啊!

Many websites do not think about the deployment of the internal chain. We should emphasize this point. We usually compare the search engine to a spider, but we don't think about the problem of "spider web". One silk can't become a spider web, and three or five silk can't become a spider web!

內(nèi)鏈相關(guān)性，就是讓一個網(wǎng)頁變成一張縱橫交織的蛛網(wǎng)，看似指向不同的方向，但卻又密不可分!要曉得，當用戶來尋覓到他需求的信息之后，那么相關(guān)的信息，能否一樣是他所需求的呢?只要主動的去“迎合”用戶、蜘蛛愛好，那么才干有一張的蛛網(wǎng)!

Inner chain relevance is to turn a web page into a vertically and horizontally intertwined cobweb, which seems to point in different directions, but it is inseparable! You know, when the user comes to find the information he needs, can the relevant information be what he needs? As long as you take the initiative to "cater" to users and spiders' hobbies, you can have a web!

第三，不少不讓人吐槽

Third, many people do not make complaints about them.

我們做網(wǎng)站，至少要做一個能夠讓人認可的頁面，這是為根底的條件!不要讓用戶吐槽，至少我們的站點在翻開上不會拖后腿。目前大家都是4G的網(wǎng)速，家庭差也是20M以上的帶寬，假如翻開你的頁面還需求等上五六七秒，很顯然現(xiàn)在人都沒有這個耐心!

We do a website, at least to do a page that can be recognized, which is the basic condition! Don't let users make complaints about it. At least, our site will not drag on. At present, everyone has a 4G network speed, and the family difference is also a bandwidth of more than 20m. If you open your page, you still need to wait for 567 seconds. Obviously, people don't have this patience now!

其次，我們做網(wǎng)站的目的自然都是為了賺錢，但是你真的會賺錢嗎?有的網(wǎng)站，用戶點著點著就不來了，其中“廣告”是影響十分大的一點!其中目前多的是“誘導點擊”，這一點在手機端網(wǎng)站上比擬常見，滿屏的性暗示，男生看著還會好一些，可是女生呢?你賺錢了，心安嗎?還有就是那種恨不得把屏幕都堆滿廣告的行為，難道你要通知我，用戶進來就是為了看廣告的嗎?

Secondly, the purpose of our website is naturally to make money, but will you really make money? Some websites, users do not come when they click, among which "advertising" has a great impact! At present, most of them are "induced clicks", which is more common on mobile websites. Full screen sexual cues will make boys look better, but what about girls? Have you made money and feel at ease? There is also the kind of behavior that wants to fill the screen with advertisements. Do you want to inform me that users come in to see advertisements?