有的企業(yè)在開發(fā)好小程序商城后，卻并沒有產(chǎn)生轉(zhuǎn)化效果，這樣就沒辦法令企業(yè)產(chǎn)生盈利。企業(yè)要想小程序成功轉(zhuǎn)化，一定要掌握下列幾個重要因素，下面濟(jì)南商城開發(fā)公司為您講解。

Some enterprises did not produce conversion effect after developing the small program mall, so they could not make profits. If an enterprise wants to successfully transform a small program, it must grasp the following important factors. Next, Jinan Mall Development Company will explain to you.

一、首頁設(shè)計

1、 Home page design

小程序商城要想轉(zhuǎn)化效果好，那么先要讓自己的商城頁面美觀，用戶進(jìn)入小程序后，才會被吸引，持續(xù)性的瀏覽，曝光商品，提高商品轉(zhuǎn)化。假如小程序界面普通，千篇一律，任何用戶都不會對它產(chǎn)生興趣，只會勸退用戶，小程序就會失去轉(zhuǎn)化的機(jī)會。

In order to achieve a good conversion effect, the mall should first make its own page beautiful, and users will be attracted after entering the app. They will continue to browse, expose products, and improve product conversion. If the applet interface is common and uniform, any user will not be interested in it, but will only dissuade the user, and the applet will lose the chance of transformation.

二、排版邏輯

2、 Typesetting logic

當(dāng)用戶留在小程序之后，就會去查找小程序中的商品，看是不是有自己需要的，再決定下單購買。在這個流程中，小程序的板塊，商品的布局就需要清晰、直觀和合理，這樣用戶才可以迅速查找，明確需求和購買，使小程序成功轉(zhuǎn)化。假如排版布局混亂，用戶使用就不方便，轉(zhuǎn)化機(jī)率就會更低。

When the user stays in the applet, he/she will look for the products in the applet to see if they have their own needs, and then decide to place an order to buy. In this process, the layout of the product in the part of the applet needs to be clear, intuitive and reasonable, so that users can quickly find, clarify their needs and purchase, and make the applet successfully transformed. If the layout is disordered, it will be inconvenient for users to use, and the conversion rate will be lower.

三、商品詳情

3、 Product details

企業(yè)需要知道的是，即便是用戶需要的商品，用戶也不一定就會下單，其決定因素就取決于商品詳情接受啊。所以企業(yè)在設(shè)計商品介紹時，就需要從用戶需求角度出發(fā)，盡量設(shè)計美觀，詳細(xì)介紹，突出商品優(yōu)勢，用戶購買后的優(yōu)勢等。此外，還要著重體現(xiàn)其他用戶的好評度，堅定用戶購買意愿。

What enterprises need to know is that even if users need goods, users will not necessarily place an order, and the decisive factor depends on the acceptance of the details of the goods. Therefore, when designing product introductions, enterprises need to start from the perspective of user needs, try to design beautiful and detailed introductions, highlight the advantages of products and the advantages of users after purchase. In addition, it is also necessary to highlight the favorable comments of other users and strengthen their purchase intention.

四、操作流程

4、 Operation process

用戶在小程序下單時，其流程一定要簡單，步驟盡量地少，支付簡單，流程越簡單，用戶購買的幾率才會越大。假如購買的流程特別繁雜，就會將許多用戶拒之門外，由于針對絕大多數(shù)用戶而言，繁雜的流程將會致使其直接放棄購買。所以說，下單流程越簡單，小程序的轉(zhuǎn)化效果才越好。

When a user places an order in an applet, the process must be simple, the steps should be as few as possible, and the payment should be simple. The simpler the process is, the more likely the user will buy. If the purchase process is particularly complicated, many users will be rejected. For the vast majority of users, the complicated process will cause them to give up the purchase directly. Therefore, the simpler the order process, the better the transformation effect of the applet.

五、服務(wù)質(zhì)量

5、 Service quality

用戶在購買商品之前，都會習(xí)慣性向商家進(jìn)行咨詢，掌握更多商品的信息，如規(guī)格參數(shù)，使用方式，注意事項(xiàng)，還有售后條款等。用戶在咨詢流程中，商家可以及時貼心的給予解答，就會讓用戶對小程序更信任，所以加速小程序啥的轉(zhuǎn)化。

Before purchasing goods, users will habitually consult with the merchants to master more information about the goods, such as specifications, usage, precautions, and after-sales terms. In the consultation process, the business can give timely and thoughtful answers, which will make users trust the applet more, so as to accelerate the transformation of the applet.

針對已經(jīng)具有或打算打造小程序商城的企業(yè)而言，轉(zhuǎn)化將是其在小程序電商領(lǐng)域?qū)崿F(xiàn)發(fā)展的關(guān)鍵。畢竟只有小程序轉(zhuǎn)化效果好，企業(yè)才可以盈利。更多相關(guān)內(nèi)容就來我們網(wǎng)站http://mails.szecar.cn咨詢吧！

For enterprises that have or intend to build a small program mall, transformation will be the key to their development in the field of small program e-commerce. After all, enterprises can only make profits if the conversion effect of small programs is good. Come to our website for more relevant content http://mails.szecar.cn Ask!